This is a very good question, but not an easy one to answer. Much like the corundum corundrum of red sapphire vs pink ruby, rubellite also lacks a clear agreement in the gemstone business when it comes to the definition of "rubellite tourmaline". Many believe the term can be used to refer to any red tourmaline, while others claim it should be used only for tourmaline that with vivid ruby-like red color. Most gem labs will certify vivid reddish purple to pinkish purple tourmaline as "rubellite tourmaline" too. For more information on the topic see our article on the rubellite rubric.
It would be nice if free shipping was offered for high dollar total orders, also the site could be easier to navigate if it was left to search all products at once instead of certain collections. Although very helpful adding a feature to make it easier to search all your inventory is better than hunting and weeding through multiple pages and links.
If you want a gem that you can trust to not be treated, or if it is it’s disclosed this is the place! There’s something for everybody. I really like knowing that the picture of the item is the one I’m buying, not a sample or stock photo. If you make jewelry, buy gems here! You can even buy a gem and have it set by a jeweler. Again, they have an amazing inventory, and prices are more than fair. You won’t be disappointed! I just wish they sold uncut gems. Sometimes I just want a specimen in the crystal form. I’m surprised they had no quartz from Arkansas, but they have a great selection of anything I’ve ever looked for.